Sofia Breathes Festival is organized by Sofia Breathes Foundation and Sofia Municipality and is part of the Sofia Municipality's Cultural Events Calendar.

In 2016 Sofia Breathes Foundation together with Sofia Municipality launched a three-year plan for the development of the festival, aiming to transform it into a national brand, part of the campaign to popularize Bulgaria in Europe and the rest of the world. Some of the partners of this ambitious task includes various national institutions and organizations such as the Ministry of Foreign Affairs and Sofia Airport.

The festival popularizes the Sofia's central streets in a new way, helping to develop their own image, setting the direction of their realization as a trademark of the capital. From 2010 until 2014 the festival Sofia Disha works in support of the candidacy of Sofia and the Southwestern region for European Capital of Culture 2019.